Winning a Charity Award is not easy. Nominees must be able to prove the highest standards and meet the challenge of our ten Hallmarks of Excellence in their applications. All Charity Awards winners have achieved something exceptional. The 2014 Overall Winner was NASSA, which runs coaching and mentoring sessions for nearly 2,000 children at 65 primary schools every week – contributing in a significant way to the 46 per cent reduction in serious youth violence and gang-related crime in Newham last year. In order to win a Charity Award, NASSA successfully communicated the effective systems and exceptional outcomes achieved. There are a selection of winner interviews below that can help guide your application.